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Course Description for CM23/GR23/EX23/HS23
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| Credit Hours: 3 |
| | | Description: Study of marketing research theory and practice and their real world application to small and large businesses. Includes case studies of contemporary ideas in marketing research and their execution. Emphasis on hands-on work with reviews and suggested revision of marketing plans of local businesses. Prerequisites: MK330 - Marketing and MA105 - Elementary Statistics | | | |